How to build trust by being a self-deprecating horn tooter

How to build trust by being a self-deprecating horn tooter

This post is part of our Weekly Tips series.

I recall the time I ran for a seat on the condo board of what was then a brand new community. I lost. In front of about 60 people. Looking back at what worked and didn’t about my little platform speech (I had three minutes to pitch myself to the group), I see three important lessons about trust-building to tease out of my defeat.