The Get Real Manifesto
We believe in taking a bold stand. So here it is.
When it comes to client relationships, we think conventional wisdom is seriously overrated. At its best, it’s ordinary. At its worst, it’s short-sighted, misleading, and wimpy.
That’s why The Get Real Project is on a mission to kick conventional business wisdom to the curb and transform how people work together as a result.
We think getting unconventional gets results. That’s our bottom line.
Download the Get Real manifesto poster >
Download the Booklet >
|You’ve heard||We believe|
|“Knowledge is power.”||Curiosity is king.|
|“Always be closing.”||Stop selling; start helping.|
|“It’s not personal, it’s business.”||Business is personal.|
|“It’s important to be taken seriously.”||Humor and levity do more than break the ice.|
|“Trust is built one step at a time.”||Trust is non-linear and paradoxical; embrace the opportunity.|
|The more compelling your case, the more influential you’ll be.”||Be quiet and listen if you want to be heard.|
|“Avoid mistakes at all costs.”||Mistakes are inevitable; how you handle them reveals your true character.|
|“Vulnerability is weakness.”||Being vulnerable takes chutzpah.|
|“Empathy is soft.”||The soft stuff is the hard stuff—master it.|
|“Maintain control at all times.”||Control is an illusion; the best moments are usually improvised.|
|“Mitigate risks.”||No risk, no trust, no doubt about it.|
|“Don’t venture into territory that’s too uncomfortable.”||It’s your job to get comfortable being uncomfortable.|
|“Don’t show your cards.”||You get what you give.|
|“Never let them see you sweat.”||Be human. Please.|
|“If only our clients would change…”||Change begins at home. Work on yourself first.|
|“Sometimes you have to be who they want you to be.”||If you can’t be yourself, change jobs. Or hire a therapist. Or both.|
|“Fake it ‘til you make it.”||Keep it real.|
Imagine what would be possible if business professionals around the world demonstrated the everyday behaviors that we believe in.
Aspirational? Yes. Challenging? Without a doubt. Worthwhile? We think so.
Find out more about our point of view on getting real.