The Get Real Manifesto
We believe in taking a bold stand. So here it is.
When it comes to client relationships, we think conventional wisdom is seriously overrated. At its best, it’s ordinary. At its worst, it’s short-sighted, misleading, and wimpy.
That’s why The Get Real Project is on a mission to kick conventional business wisdom to the curb and transform how people work together as a result.
We think getting unconventional gets results. That’s our bottom line.
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| You’ve heard | We believe |
|---|---|
| “Knowledge is power.” | Cultivate curiosity. |
| “Always be closing.” | Stop selling; start helping. |
| “It’s not personal, it’s business.” | Business is personal. |
| “It’s important to be taken seriously.” | Humor and levity do more than break the ice. |
| “Trust is built slowly, one step at a time.” | Trust is non-linear and paradoxical; embrace the opportunity. |
| The more compelling your case, the more influential you’ll be.” | Be quiet and listen if you want to be heard. |
| “Avoid mistakes at all costs.” | Mistakes are inevitable; how you handle them reveals your true character. |
| “Never let them see you sweat.” | Being vulnerable takes chutzpah. |
| “‘Hard skills’ drive success.” | The soft stuff is the hard stuff—master it. |
| “Stay in control.” | Control is an illusion; the best moments are usually improvised. |
| “Risks are best avoided.” | No risk, no trust, no doubt about it. |
| “If it’s uncomfortable, steer clear.” | It’s your job to get comfortable being uncomfortable. |
| “Don’t give too much away.” | You get what you give. |
| “Be professional.” | Be human. Please. |
| “Clients are the problem” | Change begins at home. Work on yourself first. |
| “Fake it ‘til you make it.” | Be yourself; everyone else is already taken. |
| “Be nice.” | Keep it real. |
Imagine what would be possible if business professionals around the world demonstrated the everyday behaviors that we believe in.
Aspirational? Yes. Challenging? Without a doubt. Worthwhile? We think so.
Find out more about our point of view on getting real.