Books

The Opposite

“If every instinct you have is wrong, then the opposite would have to be right.”—Jerry Seinfeld

Turns out a line from a classic Seinfeld episode inspires a surprisingly serious question: What if the most effective ways to build credibility, influence others, and win work with ease are often the opposite of what conventional business wisdom teaches, what your baser instincts advise, or both?

Dare to stand apart

The Opposite: Create Remarkable Client Relationships by Doing What Seems Odd or Just Plain Wrong distills decades of experience building trust-based relationships into 17 unconventional principles for those who want to stand apart from the crowd. There’s Andrea’s take, of course, along with the contributions of clients, colleagues, and friends who graciously agreed to be featured. It also includes references to well-known businesspeople and the occasional astronaut, jockey, celebrity, and more.

“The Opposite is an essential read for anyone who wants to be more effective, build stronger relationships, and create greater impact. Provocative. Practical. Transformative.” —Judith H. Katz, Ed.D. | Executive Vice President Emerita, The Kaleel Jamison Consulting Group; co-author, The Power of Agency

Bonus: Besides getting all this combined wisdom, you get dozens of practices you can immediately apply in the “Make it real” section at the end of each chapter.

The payoff? More trust, bigger impact, and no-kidding client loyalty.

Sample Chapter 1 and other free resources.

The Trusted Advisor Fieldbook

The Trusted Advisor Fieldbook Are you walking the talk of a trusted advisor? The honest answer for all of us is probably sometimes.

And yet you can’t lead without trust.

The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust is a practical guide to being a trusted advisor for leaders in any industry.

A product of Andrea’s partnership with Charles H. Green, this book is the culmination of the decades we’ve dedicated to working specifically on the subject of trust with leaders all over the world.

“When The Trusted Advisor published in 2000, I called it a brilliant and practical book. The Trusted Advisor Fieldbook is even more practical—and instructive—on how to develop trustworthiness, both in yourself and your organization.”—Tom Peters, coauthor of In Search of Excellence

Get messy with it

We called it a “fieldbook” because the word denotes a practical, dog-eared manual that you can keep in your laptop bag as an instant helper.

We think the best way to use this book is to get messy with it. Highlight your favorite passages. Fill out the worksheets. Bend the corners of the pages you want to come back to. Wear it out!

Be known as someone who makes a difference

The Fieldbook aims to deliver everyday tools, approaches, exercises, resources, and actionable to-do lists for the wide range of situations that you will inevitably encounter. Each chapter offers specific ways to train your thinking and change your habits in order to earn the trust that is necessary to be influential, successful, and known as someone who makes a difference.

We believe that if you put the knowledge and practices in this fieldbook to work, you will become someone who earns trust quickly, consistently, and sustainably—in business and in life.

Check out Chapter 1 or our free eBook excerpts. No strings attached.

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