Last week I wrote about one of the shortest and most powerful words in the English language (only not in a good way), which is “but.” This week, I’m adding two more to the list.

It’s one of the shortest words in the English language. It’s also one of the most powerful. Only not in a good way.

I was recently reminded of a call I got from a volunteer at one of the charitable organizations to which I regularly donate. It was decidedly different than the usual solicitation call. It started off so much better. And then it got so much worse.

Conventional business wisdom says, “Avoid mistakes at all costs.” I think that’s a bunch of hooey.

 

A very close friend of mine was recently diagnosed with breast cancer. This means I’ve gotten a closer look than ever before at what it’s like to be a cancer patient—someone on the receiving end of a lot of well-meaning (and misguided) gestures, among myriad other challenges. And while it may seem like an odd or inappropriate link to make, cancer offers valuable communication lessons for anyone who’s in the relationship business.