It’s not unusual for a conversation about authenticity to come up in our workshops on trusted advisorship and trust-based selling—in the face of encouragement to be real, questions arise like, “How much is too much?” “Can I really be myself? Should I?

 

I’m not much of a sports enthusiast.

When a friend asked me about my plans for Super Bowl 50, I half-jokingly replied, “That’s a sporting event, right?”

Last week I wrote about one of the shortest and most powerful words in the English language (only not in a good way), which is “but.” This week, I’m adding two more to the list.

It’s one of the shortest words in the English language. It’s also one of the most powerful. Only not in a good way.

I was recently reminded of a call I got from a volunteer at one of the charitable organizations to which I regularly donate. It was decidedly different than the usual solicitation call. It started off so much better. And then it got so much worse.