We can all benefit from learning how to be found a smidge more charming by clients, even the humblest of introverts among us. Not in a disingenuous way, of course, but in a way that creates an immediate and meaningful connection. This Weekly Tip gives you an unexpected insight into how to do that—one that’s also surprisingly palatable and easy.

Every once-in-a-while, Charlie Green and I are in the same place at the same time. I recently got to hear him speak at a DC-area event, and a conversation with an attendee reminded me of a simple yet critical lesson. This one applies to at least three kinds of client communications, including how you write your proposals.

Last week’s tip focused on what I’ve recently come to call “micro-moments,” and how you train yourself to respond in them. I included concrete suggestions for the most trustworthy responses in two scenarios. This week, I add two more.

Charlie Green and his The Trusted Advisor co-authors assert that trust is often built with small gestures. Building on that theme, consider the importance of what I’ve recently come to call “micro-moments,” and how you train yourself to respond in them.