A compelling way to reach new levels of relationship mastery

This post is part of our Monthly-ish Tips series.

only the blind spot mirror in focus

Note to readers: Given my commitment to be thoughtful and relevant with the current series of posts, my weekly Tuesday cadence has been disrupted. I appreciate your patience and understanding.

Two tips ago was the first in this series that I’m writing specifically for corporate White people like me—a focus that reflects both my personal passion and my professional mission, as I’m seeing compelling connections between racial justice and the vast majority of nearly everything I’ve written on trusted advisorship. For one thing, if we want to have extraordinary work relationships, they must be conscious relationships. And for White professionals, I believe that means working on our own racial literacy.

The next tip is in the works

This post is part of our Monthly-ish Tips series.

Note to readers: Given current events and my commitment to be thoughtful and relevant with these regular posts, I have opted to disrupt my 11am ET Tuesday cadence. Thanks in advance for your flexibility. Rest assured I haven’t stopped writing. Quite the opposite.

If you haven’t yet read my initial thoughts on what it means to build trust as a White corporate person, you can find it here.

To be continued.

Why SELL Is Not a Four-letter Word

People buy from people they trust

Tuesday, July 28th, 2020
@11:00 AM EST

The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?

Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.

Learn:

  • Why most approaches to sales are inherently anti-trust
  • Why trust-based selling actually leads to better sales results
  • A number of specific tools and tactics to integrate trust into your sales – now.

Register now