Another important step towards *conscious* relationships

Category : Weekly-ish tips December 21, 2020

This post is part of our Weekly-ish Tips series.

In June, I began a series of Weekly Tips dedicated to White corporate people like me to help us all better understand what’s required to build trust across racial differences. This one adds to my posts on White privilege and unconscious bias, and it’s the last of the big topics I’m going to address for a bit.

I have been needing these three reminders. Maybe you have, too?

Category : Weekly-ish tips December 14, 2020

This post is part of our Weekly-ish Tips series.

Note to readers: I appreciate your ongoing patience and understanding with the disruption to my weekly Tuesday cadence in the last few months. Signs are promising for a return to more regular publications very soon!

What a rollercoaster. And by that, I’m referring to last week. And last month. And 2020 as a whole. I’ve recently found myself needing a little extra help with managing the ups and downs, so I dug back into my missives from the last seven months and unearthed three reminders that quickly stood out. They’re all in the realm of “personal mastery,” which I’ve long said is the foundation of relationship mastery. I’m sharing them here in case they’re helpful to you, too.

Virtual Relationships: How to Apply the (New) 80/20 Rule

Category : Webinar November 11, 2020

Virtual Relationships: How to Apply the (New) 80/20 Rule

November 17, 2020
@11:00 AM EST

Virtual, virtual, virtual. It’s all the rage now. Sales and relationship training providers are quick to tell you that you must, must, must adapt quickly to your new virtual reality or watch your revenues plummet. Professional services providers are quick to take the bait. The problem is, that’s only 20% true. True trusted advisorship demands that we find ways to make choices from our higher selves, not from our baser instincts, and not from our bag of virtual tricks.

Andrea P. Howe, co-author of The Trusted Advisor Fieldbook and Founder of The Get Real Project, joins forces with Noelle Mykolenko, CEO of Trusted Advisor Associates, to lead an interactive “deep dive” discussion on the most effective ways to form everlasting client bonds and deep unshakable loyalty in our current reality. Specifically, you will learn:

  1. What’s actually different now, what really isn’t, and a new take on the old “80/20” rule that will help you do right by your relationships;
  2. How to use the trust equation as a guide to making the biggest possible difference for your clients in this most unusual time;
  3. Which five tried and true best practices to double down on;
  4. Which five virtually-inspired best practices to ramp up.
  5. Register now

The surprising barrier to learning and changing for the better

Category : Weekly-ish tips September 9, 2020

This post is part of our Weekly-ish Tips series.

Note to readers: Given my commitment to be thoughtful and relevant with my current series of posts, combined with the general havoc that the pandemic has wreaked on life and work life, my weekly Tuesday cadence has been disrupted. I appreciate your patience and understanding.

I have written the last four tips specifically for corporate White people like me, reflecting both my personal passion and my professional mission to promote masterful work relationships that make space for all people’s spirits to come alive. I’ve been sharing what I am learning and believe are fundamental lessons on important topics like White privilege and implicit bias, along with my more traditional self-revelatory exposes, like the five trust lessons I learned from my own churn about this series, and now this one about a compelling force that recently almost stopped me from practicing what I preach.

Five Simple Steps to Create Trust in Conversation

Category : Webinar July 30, 2020

Tuesday, Sept 22nd, 2020
@11:00 AM EST

Trust doesn’t just happen – it gets created: at the individual level, between people, usually through conversations. The Trust Creation Process is a five-step model that describes how it works.

Noelle Mykolenko, COO of Trusted Advisor Associates, will lead an interactive discussion on how you can create trust in conversation. In this webinar, you will:

• Learn the five steps in the Trust Creation Process
• Identify 10 pitfalls that can derail the process, and what to do about them
• Discover three critical mindset shifts to help keep you on track

Register now

A compelling way to reach new levels of relationship mastery

Category : Weekly-ish tips July 28, 2020

This post is part of our Weekly-ish Tips series.

only the blind spot mirror in focus

Note to readers: Given my commitment to be thoughtful and relevant with the current series of posts, my weekly Tuesday cadence has been disrupted. I appreciate your patience and understanding.

Two tips ago was the first in this series that I’m writing specifically for corporate White people like me—a focus that reflects both my personal passion and my professional mission, as I’m seeing compelling connections between racial justice and the vast majority of nearly everything I’ve written on trusted advisorship. For one thing, if we want to have extraordinary work relationships, they must be conscious relationships. And for White professionals, I believe that means working on our own racial literacy.

Five trust lessons that I just found hidden in my internal churn

Category : Weekly-ish tips July 2, 2020

This post is part of our Weekly-ish Tips series.

river eddy

I have three draft Weekly Tips in various stages of completion, and I have a lot of internal churn about all of them. This is unusual for me. I normally try not to overthink it, crank out a draft tip in 90 minutes or so, print and proof, and hit the “go” button with my team.

The next tip is in the works

Category : Weekly-ish tips June 22, 2020

This post is part of our Weekly-ish Tips series.

Note to readers: Given current events and my commitment to be thoughtful and relevant with these regular posts, I have opted to disrupt my 11am ET Tuesday cadence. Thanks in advance for your flexibility. Rest assured I haven’t stopped writing. Quite the opposite.

If you haven’t yet read my initial thoughts on what it means to build trust as a White corporate person, you can find it here.

To be continued.

Why SELL Is Not a Four-letter Word

Category : Webinar June 11, 2020

People buy from people they trust

Tuesday, July 28th, 2020
@11:00 AM EST

The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?

Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.


  • Why most approaches to sales are inherently anti-trust
  • Why trust-based selling actually leads to better sales results
  • A number of specific tools and tactics to integrate trust into your sales – now.

Register now

Some REALLY good news … for many of us

Category : Weekly-ish tips June 10, 2020

This post is part of our Weekly-ish Tips series.

Fireworks light the night sky during the Independence Day Celebration at Whiteman Air Force Base, Mo., June 30, 2016. This was the first year the show used 8-inch shells, versus the usual 6-inch shells, for a bigger display for Whiteman personnel and their families. (U.S. Air Force photo by Senior Airman Danielle Quilla)

There is a recorded exchange making the rounds right now that is both comedic and poignant. It’s between James Corden, host of The Late Late Show with James Corden, and Olivia Hareman, a writer for the show. I believe its message is so important that I’m basing this week’s tip on it.

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