Without risk, there is no reward. Trust-building and risk-taking are inextricably intertwined. Being willing to take personal risks is critical to building lasting and loyal relationships.
Join us for a free webinar as we further explore the relationship between trust and risk and share seven best practices to expand your risk-taking aptitude.
Hosted by Andrea Howe, co-author of The Trusted Advisor Fieldbook, and founder of The Get Real Project
You’ve heard the admonition “Always be closing” or “ABC”. Here’s the unconventional wisdom: If you’re focused on closing then you are actually hurting your sales.
The simple truth is: closing is not buyer-centric–it’s seller-centric. And all of us as buyers know what it feels like to have another person try to force their will on us—and deny it’s happening even while they’re doing it.
In this TrustMatters webinar (live date: May 21, 2019 at 11am ET), we show you why closing is harmful and what you should be doing instead, including four best-practices to help you stop closing and start selling the trust-based way.