Why SELL Is Not a Four-letter Word
Tuesday, July 28th, 2020
@11:00 AM EST
The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?
Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.
Learn:
- Why most approaches to sales are inherently anti-trust
- Why trust-based selling actually leads to better sales results
- A number of specific tools and tactics to integrate trust into your sales – now.
The following two tabs change content below.
Andrea Howe
As the founder of The Get Real Project, I am the steward of our vision and our service offerings, as well as a workshop leader and keynote speaker.
Above all else, I am an entrepreneur on a mission: to kick conventional business wisdom to the curb and transform how people work together as a result. I am also the co-author, with Charles H. Green, of The Trusted Advisor Fieldbook (Wiley, 2012).
Latest posts by Andrea Howe (see all)
- Five trust lessons that I just found hidden in my internal churn - July 2, 2020
- The next tip is in the works - June 22, 2020
- Why SELL Is Not a Four-letter Word - June 11, 2020
