I ran into someone the other day who recognized me but couldn’t figure out why. I didn’t have the courage to help him out. I was reminded of an important trust lesson in the process.

I got chastised (rightly and nicely) by a client last week for doing a bad job of setting expectations. And then I got a taste of my own medicine in a very personal way. I’m sharing in case any of it rings true, and you see an opportunity to increase your own trustworthiness as a result.

Some of you know we moved to a new house this summer. We’ve been doing a bunch of renovations, yielding no shortage of lessons learned from interactions with contractors and suppliers. One such lesson—a surprising take on reliability—applies equally to the kind of people who read these tips.

Last week’s post on the perils of the “assumptive close” got me thinking about a real-life example of how a financial advisor’s robotic (and safe) cold call killed my trust and lost my business. Consider this another cautionary tale that’s not meant only for more traditional salespeople. I bet if you look hard enough, you’ll find yourself in the example no matter your role, if only a little … a little too risk-averse, a little too “professional,” a little too brief.