by Andrea Howe | Apr 30, 2021 | Webinar
May 11th, 2021
@11:00 AM EST
Being influential can be challenging in-and-of-itself; being influential with a skeptical audience poses its own unique difficulties. Engaging with people who seem dubious or doubtful in the face of your really good ideas can feel like being in a mental tug of war.
Andrea P. Howe, co-author of The Trusted Advisor Fieldbook and Founder of The Get Real Project, will lead an interactive “deep dive” discussion on three critical steps required to help a skeptical audience hear what you have to say. Specifically, you’ll learn:
- Why you should actually celebrate that they’re resistant;
- How to open the conversation or presentation in an unexpected way that’s unexpectedly effective;
- Specific techniques to listen masterfully while your audience has their guard up; and
- How and when to bring your perspectives into the exchange.
by Andrea Howe | Jan 28, 2021 | Webinar
February 10th, 2021
@11:00 AM EST
We are excited to announce the release of the 20th Anniversary Edition of The Trusted Advisor (now available for pre-order on amazon.com).
Join us for a very special webinar on February 10th with Trusted Advisor Associates founder Charles H. Green and his co-author Robert M. Galford to hear what’s changed in building trust – and what hasn’t – since they first wrote this iconic book.
Charlie and Rob will share their perspectives on how trust-building has evolved over the past two decades in an exclusive interview, moderated by Trusted Advisor Associates CEO Noelle Mykolenko.
by Andrea Howe | Nov 11, 2020 | Webinar
November 17, 2020
@11:00 AM EST
Virtual, virtual, virtual. It’s all the rage now. Sales and relationship training providers are quick to tell you that you must, must, must adapt quickly to your new virtual reality or watch your revenues plummet. Professional services providers are quick to take the bait. The problem is, that’s only 20% true. True trusted advisorship demands that we find ways to make choices from our higher selves, not from our baser instincts, and not from our bag of virtual tricks.
Andrea P. Howe, co-author of The Trusted Advisor Fieldbook and Founder of The Get Real Project, joins forces with Noelle Mykolenko, CEO of Trusted Advisor Associates, to lead an interactive “deep dive” discussion on the most effective ways to form everlasting client bonds and deep unshakable loyalty in our current reality. Specifically, you will learn:
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- What’s actually different now, what really isn’t, and a new take on the old “80/20” rule that will help you do right by your relationships;
- How to use the trust equation as a guide to making the biggest possible difference for your clients in this most unusual time;
- Which five tried and true best practices to double down on;
- Which five virtually-inspired best practices to ramp up.
by Andrea Howe | Jul 30, 2020 | Webinar
Tuesday, Sept 22nd, 2020
@11:00 AM EST
Trust doesn’t just happen – it gets created: at the individual level, between people, usually through conversations. The Trust Creation Process is a five-step model that describes how it works.
Noelle Mykolenko, COO of Trusted Advisor Associates, will lead an interactive discussion on how you can create trust in conversation. In this webinar, you will:
• Learn the five steps in the Trust Creation Process
• Identify 10 pitfalls that can derail the process, and what to do about them
• Discover three critical mindset shifts to help keep you on track
by Andrea Howe | Jun 11, 2020 | Webinar
Tuesday, July 28th, 2020
@11:00 AM EST
The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?
Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.
Learn:
- Why most approaches to sales are inherently anti-trust
- Why trust-based selling actually leads to better sales results
- A number of specific tools and tactics to integrate trust into your sales – now.
by Andrea Howe | Apr 28, 2020 | Webinar
Tuesday, June 9th, 2020
@11:00 AM to 11:45 AM EST
A quick internet search returns dozens of articles about what high performing teams do well, and all of them agree that trust is central to good teamwork. But missing from that conversation on what to do is anything of substance about how to do it.
Noelle Mykolenko, COO of Trusted Advisor Associates, will lead an interactive discussion on how to recognize low team trust and how you can improve it. As we explore the three strategies to cultivate trust in teams, you will:
- Discover five warning signs of a low-trust team,
- Understand how trust virtues and values generate trust in teams, and
- Learn how to grow trust, regardless of your role on the team.
