This post is part of our Monthly-ish Tips series.
Note to readers: Given current events and my commitment to be thoughtful and relevant with these regular posts, I have opted to disrupt my 11am ET Tuesday cadence. Thanks in advance for your flexibility. Rest assured I haven’t stopped writing. Quite the opposite.
If you haven’t yet read my initial thoughts on what it means to build trust as a White corporate person, you can find it here.
To be continued.
The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?
Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.
Learn:
This post is part of our Monthly-ish Tips series.
There is a recorded exchange making the rounds right now that is both comedic and poignant. It’s between James Corden, host of The Late Late Show with James Corden, and Olivia Hareman, a writer for the show. I believe its message is so important that I’m basing this week’s tip on it.
This post is part of our Monthly-ish Tips series.
Full disclosure, there’s no new tip this week. I simply didn’t get ‘er done. And instead of trying to shoe-horn one in, delivering something sub-par that comes with a lot of stress as its price tag, I’m choosing a little reprieve for me and my team. Because if there’s one thing we all need less of right now, it’s added stress of any kind.
This post is part of our Monthly-ish Tips series.
This week’s tip showcases a retailer that we should all aspire to emulate, regardless of industry or subject matter expertise. Why? Because of the way it lives by the five words that define what it truly means to be a trusted advisor.