The Get Real Manifesto
We believe in taking a bold stand. So here it is.
When it comes to client relationships, we think conventional wisdom is seriously overrated. At its best, it’s ordinary. At its worst, it’s short-sighted, misleading, and wimpy.
That’s why The Get Real Project is on a mission to kick conventional business wisdom to the curb and transform how people work together as a result.
We think getting unconventional gets results. That’s our bottom line.
 Download the Get Real manifesto poster > |
 Download the Booklet > |
| You’ve heard | We believe |
|---|---|
| “Knowledge is power.” | Curiosity is king. |
| “Always be closing.” | Stop selling; start helping. |
| “It’s not personal, it’s business.” | Business is personal. |
| “It’s important to be taken seriously.” | Humor and levity do more than break the ice. |
| “Trust is built one step at a time.” | Trust is non-linear and paradoxical; embrace the opportunity. |
| The more compelling your case, the more influential you’ll be.” | Be quiet and listen if you want to be heard. |
| “Avoid mistakes at all costs.” | Mistakes are inevitable; how you handle them reveals your true character. |
| “Vulnerability is weakness.” | Being vulnerable takes chutzpah. |
| “Empathy is soft.” | The soft stuff is the hard stuff—master it. |
| “Maintain control at all times.” | Control is an illusion; the best moments are usually improvised. |
| “Mitigate risks.” | No risk, no trust, no doubt about it. |
| “Don’t venture into territory that’s too uncomfortable.” | It’s your job to get comfortable being uncomfortable. |
| “Don’t show your cards.” | You get what you give. |
| “Never let them see you sweat.” | Be human. Please. |
| “If only our clients would change…” | Change begins at home. Work on yourself first. |
| “Sometimes you have to be who they want you to be.” | If you can’t be yourself, change jobs. Or hire a therapist. Or both. |
| “Fake it ‘til you make it.” | Keep it real. |
Imagine what would be possible if business professionals around the world demonstrated the everyday behaviors that we believe in.
Aspirational? Yes. Challenging? Without a doubt. Worthwhile? We think so.
Find out more about our point of view on getting real.