This week’s tip showcases a retailer that we should all aspire to emulate, regardless of industry or subject matter expertise. Why? Because of the way it lives by the five words that define what it truly means to be a trusted advisor.

I’m opting for short and sweet this week for two reasons: (1) this tip neither needs a lot of preamble nor interpretation (2) I honestly find myself really low on steam right now. (That second part is curious since I haven’t sprinted through an airport or “done much” since late February. But I digress.) Today I feature the brilliance of a colleague who has found a creative, informative, and humorous way to manage her own clients’ and colleagues’ expectations during a most unusual time.

A little over four years ago I wrote a Weekly Tip called, “Why it’s a problem that you know stuff.” I stumbled across it the other day and realized now is a really good time for a reprise, especially as we all struggle with massive amounts of uncertainty in our lives.

There’s a lot of empathy going around these days, which is a good thing. Unfortunately, a lot of it is mediocre empathy, which is a bad thing—especially if you’re striving to be a trusted advisor who listens masterfully and makes meaningful and lasting connections with others. Here are two words in particular to remove from your repertoire.