Reprise: Why humor is like a multi-tool for trust building

This post is part of our Monthly-ish Tips series.

At the turn of the new year, my own personal picks for maxims to focus on from the Get Real Manifesto were “Mistakes are inevitable; how you handle them reveals your true character” and “You get what you give.” We’re a few weeks in and I’m bringing “Humor and levity do more than break the ice” to the forefront as well.

How will your client reach-outs stand apart this year?

This post is part of our Monthly-ish Tips series.

During the recent holidays I was once again struck by the amount of generic and/or undifferentiated holiday cards, ecards, emails and more in circulation. Now’s a good time to plan more distinctive approaches in the new year. Hint: Valentine’s Day is just around the corner. Here are four tips for client reach-outs that pack a punch.