Moments of truth, improvised

Anyone who’s been in professional services for more than a week has probably encountered a tricky client situation or two. Some examples:

  • A prospective client asks you point blank, “What experience do you have in xyz industry?” and even though you saw that question coming, you didn’t think it would be quite so direct, and the honest answer is zero, zip, nada—only you’re afraid to say so because you think it’s a deal-breaker and you’ve got other relevant experience that surely they’ll want to hear about before summarily dismissing you!

Improv-ing teamwork: “Yes, but …” or “Yes, and …”?

In the nearly 20 years I’ve been working with groups, improv comedy is, without a doubt, the most transformational team building experience I’ve ever witnessed.
It’s much easier than ropes courses. It’s more immediately impactful than personality typing. It gets you out of your head and into the more creative parts of your brain—in an instant. Plus it just plain feels good to just plain laugh with your co-workers. And what could be better than laughing while advancing your business goals?

A cautionary tale for marketers: do’s and don’t’s from the perspective of the marketed-to

Story 1: Don’t do this

I got one of those broadcast email solicitations from a very reputable organization that hosts executive roundtables. Brian (a stranger to me) wanted me to attend an informational meeting. To his credit, he “had me at hello” with the very first lines of his email, which were both personal and complimentary: “Andrea, let me first say I LOVE the name of your company and the genesis of it…the ‘new beat’ story. Outstanding!”