Humility is overrated: 7 tips for being your own best PR person

I can easily preach to my clients that it’s a disservice not to sell—that it’s part of our professional obligation to be of service. Apparently though, I have a problem practicing what I preach when it comes to selling myself—being assertive about calling attention to who I am and what I contribute. Just the other day I was admonished by a colleague (in a very nice way) for being reluctant to send a promotional email to a list of favorite clients. His exact words were, “Don’t waste another moment on worrying about it being too commercial; it is not too commercial, it is very well stated, and it is a service to all of your readers. So, stop that now!”

Jack Welch and the feminine edge

A few months ago I was leading a day-long program on trust-based selling to 26 men and women at a global market intelligence firm. We were knee-deep in a conversation about empathetic listening as a primary driver of influence. Listening with empathy is how you earn the right to be right, not to mention how you learn what is deeply valued by the person you want to influence—while building a whole lot of trust in the process.