One thing I find to be universally true with the consulting profession is that efforts to be more effective with sales/business development never focus enough on the psychology of buying/selling. Today’s tip aims to tip the scales with three important insights.

You know you need to do a better job with some aspect of relationship-building—like be more proactive with your client reach-outs—but you don’t do it. Repeatedly. Why is that? Keep reading to find out the (likely) real reason, and the best remedy.

We all know that bumper sticker, “Sh—happens.” Sometimes things don’t go well. Occasionally it’s even your fault. How masterful are you at trust recovery when that’s the case? Rate yourself using these six keys to find out.

A competency model won’t answer the mail when it comes to building trustworthiness—in fact, there’s risk in attempting to reduce trust to a series of behavioral definitions. At the same time, there is value in culling down the essential skills of a trusted advisor to a practical number. Charlie Green and I specifically identified five in The Trusted Advisor Fieldbook. Heads up:  each skill is at risk of being easily dismissed as too basic to merit your attention. Don’t be fooled.

Adam Grant shares a compelling story in his book Originals: How Nonconformists Move the World, from which every single person who has ever attempted to be influential can learn. The big lesson within it flies in the face of just about every piece of wisdom out there on how to be compelling and build others’ confidence in you—which is, of course, why I love it so much.