A mind-bendy approach for your skeptical audience

This post is part of our Monthly-ish Tips series.

I’ve been immersed in the topic of influencing a skeptical audience of late, thanks in large part to public webinar I led last week where I outlined three “simple” steps to doing that more effectively. (“Simple” is in quotes because simple doesn’t mean easy.) This week’s tip focuses on one of the two most mind-bendy steps.