This post is part of our Weekly-ish Tips series.
I’ve been immersed in the topic of influencing a skeptical audience of late, thanks in large part to public webinar I led last week where I outlined three “simple” steps to doing that more effectively. (“Simple” is in quotes because simple doesn’t mean easy.) This week’s tip focuses on one of the two most mind-bendy steps.
This post is part of our Weekly-ish Tips series.
This week I’m sharing a simple little technique that a sales team developed after attending a workshop with me. I wish I could say it was my idea. It’s a no-cost way they came up with to help them stay true to trusted advisor principles, and I see no reason it couldn’t be used by any team.