A mind-bendy approach for your skeptical audience


Category : Weekly-ish tips May 17, 2021

This post is part of our Weekly-ish Tips series.

I’ve been immersed in the topic of influencing a skeptical audience of late, thanks in large part to public webinar I led last week where I outlined three “simple” steps to doing that more effectively. (“Simple” is in quotes because simple doesn’t mean easy.) This week’s tip focuses on one of the two most mind-bendy steps.

A simple little team practice to increase client trust


Category : Weekly-ish tips May 3, 2021

This post is part of our Weekly-ish Tips series.

This week I’m sharing a simple little technique that a sales team developed after attending a workshop with me. I wish I could say it was my idea. It’s a no-cost way they came up with to help them stay true to trusted advisor principles, and I see no reason it couldn’t be used by any team.


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