The next tip is in the works

Category : Weekly-ish tips June 22, 2020

This post is part of our Weekly-ish Tips series.

Note to readers: Given current events and my commitment to be thoughtful and relevant with these regular posts, I have opted to disrupt my 11am ET Tuesday cadence. Thanks in advance for your flexibility. Rest assured I haven’t stopped writing. Quite the opposite.

If you haven’t yet read my initial thoughts on what it means to build trust as a White corporate person, you can find it here.

To be continued.

Why SELL Is Not a Four-letter Word

Category : Webinar June 11, 2020

People buy from people they trust

Tuesday, July 28th, 2020
@11:00 AM EST

The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?

Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.


  • Why most approaches to sales are inherently anti-trust
  • Why trust-based selling actually leads to better sales results
  • A number of specific tools and tactics to integrate trust into your sales – now.

Register now

Some REALLY good news … for many of us

Category : Weekly-ish tips June 10, 2020

This post is part of our Weekly-ish Tips series.

Fireworks light the night sky during the Independence Day Celebration at Whiteman Air Force Base, Mo., June 30, 2016. This was the first year the show used 8-inch shells, versus the usual 6-inch shells, for a bigger display for Whiteman personnel and their families. (U.S. Air Force photo by Senior Airman Danielle Quilla)

There is a recorded exchange making the rounds right now that is both comedic and poignant. It’s between James Corden, host of The Late Late Show with James Corden, and Olivia Hareman, a writer for the show. I believe its message is so important that I’m basing this week’s tip on it.

Three (recycled) tips for lowering stress and building trust at the same time

Category : Weekly-ish tips June 2, 2020

This post is part of our Weekly-ish Tips series.


Full disclosure, there’s no new tip this week. I simply didn’t get ‘er done. And instead of trying to shoe-horn one in, delivering something sub-par that comes with a lot of stress as its price tag, I’m choosing a little reprieve for me and my team. Because if there’s one thing we all need less of right now, it’s added stress of any kind.

Contact us | Subscribe