The next tip is in the works

This post is part of our Monthly-ish Tips series.

Note to readers: Given current events and my commitment to be thoughtful and relevant with these regular posts, I have opted to disrupt my 11am ET Tuesday cadence. Thanks in advance for your flexibility. Rest assured I haven’t stopped writing. Quite the opposite.

If you haven’t yet read my initial thoughts on what it means to build trust as a White corporate person, you can find it here.

To be continued.

Why SELL Is Not a Four-letter Word

People buy from people they trust

Tuesday, July 28th, 2020
@11:00 AM EST

The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?

Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.


  • Why most approaches to sales are inherently anti-trust
  • Why trust-based selling actually leads to better sales results
  • A number of specific tools and tactics to integrate trust into your sales – now.

Register now

Three (recycled) tips for lowering stress and building trust at the same time

This post is part of our Monthly-ish Tips series.


Full disclosure, there’s no new tip this week. I simply didn’t get ‘er done. And instead of trying to shoe-horn one in, delivering something sub-par that comes with a lot of stress as its price tag, I’m choosing a little reprieve for me and my team. Because if there’s one thing we all need less of right now, it’s added stress of any kind.