This post is part of our Weekly Tips series.
I’m always on the lookout for examples of distinctive—and real—communications. This week’s tip features a great illustration from the software development world. While techies aren’t usually known for their interpersonal prowess (I can say that because I used to be one), in this case we could all borrow a page from their book.
I hate it when a window pops up on my computer telling me it’s time to upgrade my software. Partly out of irritation for the interruption and partly because of general resistance to change, I’ll click the “Later” button for as long as I can get away with.
I was recently rewarded for choosing “Install now” with a very distinctive and entertaining set of software release notes that appeared post-installation. I never read these things.
This time, though, the first line caught my eye: “Your notes will now load even faster. Like, ‘Wow, that’s fast’ fast.”
I was intrigued and therefore kept reading:
Not only did I learn something, I also got an unexpected chuckle in the middle of my workday.
If you’re trying to get your message heard amidst the din of resistance and distractions, remember that being louder or more detailed or more technical almost never works. Being real, on the other hand, rarely fails. And with just the right dose of cleverness, it might even encourage your audience to take action because they look forward to your communications.
This week, look for opportunities to turn your usual written communications—emails, reports, PowerPoint decks—into unusual written communications. What changes about the reactions you get?