Of these three candidates, which would you choose?

This post is part of our Weekly Tips series.

You may be totally bought into trust-building as the ultimate differentiator for people in professional services but wishing for a way to convince others to see it that way. Or you may find yourself wishing for a refresher on why trust is so important to your work. Either way, this week’s tip will help.

Consider the following scenario, a variation of which was offered in The Trusted Advisor.

Is your egocentric bias stopping you from this simple best practice?

This post is part of our Weekly Tips series.

Thanks to my mom, I developed a habit when I was young that serves me well to this day, especially when it comes to developing client relationships. According to a recent New York Times article reporting a study in the journal Psychological Science, we can all benefit from a variation of what Mom taught me—provided we can get past our misguided assumptions.