We’re continuing our focus on trust-based networking from last week, because it’s a challenge for so many.

Networking has been a hot topic in my workshops lately because most of my clients honestly dislike it. Some are good at pretending to like it, while others find clever ways to avoid it. In the good news realm, it doesn’t have to be that way; specific best practices can help.

One thing I find to be universally true with the consulting profession is that efforts to be more effective with sales/business development never focus enough on the psychology of buying/selling. Today’s tip aims to tip the scales with three important insights.

You know you need to do a better job with some aspect of relationship-building—like be more proactive with your client reach-outs—but you don’t do it. Repeatedly. Why is that? Keep reading to find out the (likely) real reason, and the best remedy.

We all know that bumper sticker, “Sh—happens.” Sometimes things don’t go well. Occasionally it’s even your fault. How masterful are you at trust recovery when that’s the case? Rate yourself using these six keys to find out.