Business development that’s both productive and rewarding is much simpler than most of us make it out to be. It requires the right attitude (serve others, not your own goals) and a steady focus (take small steps, consistently over time).

Have you ever forgotten someone’s name? Like, maybe, right after you learned it? Or worse, when you’ve known them for months/weeks/years and you have no good excuse for your inability to summon it up?

This week, the spotlight is on … you.

This week’s tip is brought to you thanks to my extraordinary partnership with my co-author, Charlie Green. It’s an excerpt from a script we’ve written (and will be recording soon) for our new video learning library, and it answers this question:

What do you do when your clients or colleagues are untrustworthy?