A little limelight for the #2 trust-creating step

This post is part of our Weekly Tips series.

You know that trust doesn’t just happen. It gets created person-to-person, and usually through conversations. The trust creation process, which was first shared by my co-author Charlie Green in his book The Trusted Advisor, is a five-step model describing how it works: engage, listen, frame, envision, and commit (“ELFEC” for short).