Are you as credible as you think? Probably not.
This makes sense, given the emphasis that most business people naturally place on increasing trustworthiness by demonstrating credentials, experience, and know-how.
This makes sense, given the emphasis that most business people naturally place on increasing trustworthiness by demonstrating credentials, experience, and know-how.
Anyone who’s been in professional services for more than a week has probably encountered a tricky client situation or two. Some examples:
Life seems to happen to me in twos. A few weeks ago I blogged about A Cautionary Tale for Marketers based on two stories—a “don’t do this” story and a “do do this” story. Today’s blog is two-fer of a slightly different type: two stories, both illustrating what a difference a small kindness can make.