July 2010 - The Get Real Project

Everyday Empathy

by Andrea Howe | Jul 22, 2010 | Client relationships

I write about empathy a lot on these pages because it can’t be emphasized enough as a critical skill in business—and one that’s missing from most business interactions (See “The Great Empathy Famine”). Today’s blog provides some specific tips for how to make empathy commonly practiced instead of commonly absent.

A cautionary tale for marketers: do’s and don’t’s from the perspective of the marketed-to

by Andrea Howe | Jul 20, 2010 | Client relationships, Sales and BD Mastery

Story 1: Don’t do this

I got one of those broadcast email solicitations from a very reputable organization that hosts executive roundtables. Brian (a stranger to me) wanted me to attend an informational meeting. To his credit, he “had me at hello” with the very first lines of his email, which were both personal and complimentary: “Andrea, let me first say I LOVE the name of your company and the genesis of it…the ‘new beat’ story. Outstanding!”

Laughter is the Best Corporate Medicine

by Cary Paul | Jul 14, 2010 | Improvisation

This month’s improv tip is from Cary Paul, Chief Improv Officer

There’s an unexpected catalyst for transformational change out there that most companies haven’t considered tapping into. It’s not leadership from the top. It’s not buy-in from the bottom. It’s not a compelling vision. It’s not a mission statement that everyone can easily remember and recite. (Although all of these things matter). It’s humor.

Everyday Empathy

A cautionary tale for marketers: do’s and don’t’s from the perspective of the marketed-to

Story 1: Don’t do this

Laughter is the Best Corporate Medicine

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