Trust and golf: how neither makes sense

I’ve been reading Trust Agents by Chris Brogan and Julien Smith.

I was particularly struck by the way they tell Robert Scoble‘s story (a success story, but not usually painted as a trust story).  They call Scoble one of the first trust agents ever on the World Wide Web.

Though hindsight is 20-20, many people watching Scoble’s moves at the time would have labeled him at best irreverent, irresponsible, and committed to career suicide … at worst a complete idiot. But looking at him through the lens of what it takes to become trustworthy, I’m siding with Brogan and Smith—what he did was brilliant.

How to be a self-deprecating horn-tooter

I recently ran for a seat on the condo board of the brand new community I live in. I lost. In front of about 60 people.

My reaction was a mixture of gratitude (“I think I just got spared a LOT of work”), huffiness (“How could they pass ME over?”), and a dash of embarrassment (“Oh no, I think I just looked like an IDIOT in front of a large group of people”).

In reflecting on what worked and didn’t about my little platform speech (I had three minutes to pitch myself to the group), I realized there are some important lessons about trust-based selling to tease out of my defeat.

The great empathy famine

I spent the weekend in California. It started as a mini-vacation—joining a friend’s 50th birthday celebration. It ended with most of the time in my hotel room with the flu.

At first, my demeanor was positive (why compound physical misery with a bad attitude) but steadily declined as I negotiated all the logistical changes required to extend my stay until I could haul my ailing self back across the country.

Consulting and the Art of Self-deprecation

According to Wikipedia, comedians use self-deprecating humor “to avoid seeming arrogant or pompous and to help the audience identify with them.” Sounds like a good strategy for anyone looking to build trust and rapport with another human being. Sounds like an especially good strategy for anyone in the consulting profession.

Trusted Advisor: 12 more ways to walk the talk

I just led a program called Being a Trusted Advisor for a global consulting firm. The list of collective “ahas” that was generated at the end of class is worth sharing. As always, the beauty lies in the simplicity of each item on the list; the mastery lies in their application. Here’s a Top 12 list, in no particular order, with a little bit of voice-over added: