Reprise: The #1 lesson golf (yes, golf) can teach anyone about trust-building

This post is part of our Monthly-ish Tips series.

Trust is like golf: neither makes sense. They’re both rife with paradox, and the more we try to insist on bringing logic to the game, the less effective we’ll be.

A client checked off a Bucket List item this year by attending the U.S. Masters Tournament. For the uninitiated like me, this is one of four men’s major golf championships in professional golf. The mention of golf in a conversation we had after their return got me thinking about a blog I wrote a long, long time ago (15 years, it turns out) that 100% stands the test of time. It’s a great reminder for us all that often the best way to build trust—and quickly—is to do the opposite of what our baser instincts advise.