An unconventional way to get clients to stop multi-tasking and pay attention

This post is part of our Monthly-ish Tips series.

I’ve been traveling a lot so far this year. A Southwest Airlines flight attendant recently role-modeled something in their communication that immediately pulled my head out of my phone (in airplane mode, for the record) and got me laser-focused on them. I wrote about this very technique almost exactly five years ago. Today I’m reprising it because I believe it’s a lesson that’s even more valuable now as we strive to find ways to be heard in the face of chronic multi-tasking and short attention spans.