Reprise: Why it matters what you do when you stumble over someone’s name (in the small scheme and the grand scheme)

This post is part of our Monthly-ish Tips series.

I’ve said for years that referring to someone by name is a quick and simple trust-builder. That’s because being intentional about acknowledging others in this very personal way accelerates intimacy. It would stand to reason then that forgetting their name, or fumbling around about how to pronounce it, would sound the death knell for trust, no? Actually, no. The implications are significant, but only in terms of how you choose to handle it.