Everyone wants a standing ovation. Try this with your team–it’s a great way to (re)define who you are as we move into the new year.
Name, logo, tag line, ad campaign!
Divide the group into subgroups of three to four people each. Task them with creating a branding campaign for the entire group, including name, logo, tag line, and some sort of ad campaign (like a television commercial). Give them a compressed time period (10 – 20 minutes total) to complete the task. In the debriefing, invite the entire group to mix and match ideas until you reach a “best of breed” solution.
The learning: The group that came up with the knock-em-dead tag line may not have been the most successful with the other tasks. This highlights the importance of checking your ego at the door and collaborating across the entire organization to produce the best overall result.
Try it and post your results in a comment below.
Originally published by BossaNova Consulting Group, Inc.
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Andrea Howe
As the founder of The Get Real Project, I am the steward of our vision and our service offerings, as well as a workshop leader and keynote speaker.
Above all else, I am an entrepreneur on a mission: to kick conventional business wisdom to the curb and transform how people work together as a result. I am also the co-author, with Charles H. Green, of The Trusted Advisor Fieldbook (Wiley, 2012).
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Well said, Alison. We’ve done variations of this where, during brainstorming, everyone must applaud and then say “Yes, and … !” before offering a comment or idea. I’ve also seen The Second City insist on thunderous applause at key junctures in a meeting or event. Always a big energy boost!
Great idea of a New Year boost! One way to keep the energy up, and avoid lots of critical judgments and sand traps is to make it a rule that the participants must welcome the suggestions their team members come up very positively and loudly. That way there are lots of people saying “Great idea!” rather than “I don’t know, what do the rest of you guys think?” It’s very motivating, and leads to more ideas than usual.