Now presenting…four experts on powerful presentations
Get it together
The same ol’ same ol’ approach to designing your presentation may not be getting the results you want. Nick Morgan (@DrNickMorgan) shares 5 Quick Ways to Organize a Speech.
Story time: leading with trust in the C-Suite
How to sell to the C-Suite
Each eBook provides a snapshot of content from our Fieldbook, which is jam-packed with practical, hands-on strategies to dramatically improve your results in sales, relationship management, and organizational performance.
A little generosity goes a long way: how a small kindness can have a big impact
Life seems to happen to me in twos. A few weeks ago I blogged about A Cautionary Tale for Marketers based on two stories—a “don’t do this” story and a “do do this” story. Today’s blog is two-fer of a slightly different type: two stories, both illustrating what a difference a small kindness can make.
A cautionary tale for marketers: do’s and don’t’s from the perspective of the marketed-to
Story 1: Don’t do this
I got one of those broadcast email solicitations from a very reputable organization that hosts executive roundtables. Brian (a stranger to me) wanted me to attend an informational meeting. To his credit, he “had me at hello” with the very first lines of his email, which were both personal and complimentary: “Andrea, let me first say I LOVE the name of your company and the genesis of it…the ‘new beat’ story. Outstanding!”