Start your next client interaction this way
This post is part of our Monthly-ish Tips series.
I had a really great experience with a customer support person not too long ago, via chat no less. It wasn’t because they were uber-friendly (which oddly tends to annoy me); it was because they did something really simple and distinctive early on that relates to the more rational side of trust-building (which is where most are more comfortable anyway). And few of us do this enough—or consistently enough—with our own clients, whatever the communication medium.