The rub of reliability (and why I’ll bet good money you’re not as reliable as you think)

This post is part of our Weekly-ish Tips series.


Of the 200,000+ people who have taken Trusted Advisor Associates’ online Trust Quotient™ self-assessment (TQ for short) they rate their own reliability higher than any of the other three variables of the trust equation (and nearly 21% higher than intimacy). Unfortunately, few of us are as good as we think for reasons I will reveal in short order.