This post is part of our Weekly-ish Tips series.
I’m guessing you’re like I am in that you don’t end each day wistfully thinking, “If only I had received more email.” Just last week, though, I found one of the loveliest messages in my inbox I’ve ever gotten—which is saying something because I actually get some really, really nice ones on a pretty regular basis. Last week’s dispatch was a brilliant blend of traditional and modern communication that strikes me as a simple and distinctive addition to all of our relationship-building toolkits.
What I received: A PDF of a hand-written note of gratitude attached to an email message. (Thank you, Mark M.)
Here are three reasons it struck me so powerfully, particularly in combination:
It was the best of all worlds.
My colleague Cate Gregory and I have made a lot of effort since COVID to ask clients if they’d be willing to share non-office addresses so that we might still physically send our handwritten missives. This has been an effort with its own set of rewards that has sometimes tipped heavier on the effort side of the scale, and sometimes felt just a little too awkward, leading us to avoid the reach-outs all together.
Now we all have an alternative.
Your clients probably dread their email inboxes at least some of the time, if not regularly. Why not be the reason they look forward to hitting Send/Receive every once-in-a-while?
Make It Real
This week, take five minutes to write a hand-written message of gratitude, then scan it and email it. What’s it like for you?