
How (NOT) to turn “suspects” into “prospects”
This post is part of our Weekly Tips series.
I’ve borrowed the headline for this week’s tip (“How (NOT) to turn ‘suspects’ into ‘prospects’”) from the title of a recent article shared by a well-respected sales training organization. I added the “NOT” and some choicely-placed quotation marks as an act of rebellion against the words they chose. Why the fervor?