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What you can learn from the Magnificent Seven

What you can learn from the Magnificent Seven

by Andrea Howe | Mar 30, 2016 | Monthly-ish tips

This post is part of our Weekly Tips series.

The Magnificent SevenYou know what it’s like, when you happily run into someone you haven’t seen in a while? I saw a guy named John Dunn recently and it was like that.

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Why it’s a problem that you know stuff

Why it’s a problem that you know stuff

by Andrea Howe | Mar 21, 2016 | Monthly-ish tips

This post is part of our Weekly Tips series.

knowledge...I grew up professionally in a world where knowing stuff was paramount (IT consulting) and I continue to live in a world where the same is true (professional services).

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How neuroscience proves that emotions trump data

by Andrea Howe | Mar 14, 2016 | Monthly-ish tips

This post is part of our Weekly Tips series.

It’s not new to any of us that decision-making—others’ or our own—isn’t the rational, logical process we all so desperately wish. “People buy with their hearts and rationalize with their heads” is an age-old sales adage.

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How people *really* buy

by Andrea Howe | Mar 7, 2016 | Monthly-ish tips

This post is part of our Weekly Tips series.

How people "really" buyI owe this tip to my co-author, Charlie Green, and the great thinking he’s done on how buyers actually buy professional services.

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