What you can learn from the Magnificent Seven

Andrea Howe
Category : Weekly tips March 30, 2016
What you can learn from the Magnificent Seven

This post is part of our Weekly Tips series. You know what it’s like, when you happily run into someone you haven’t…

Why it’s a problem that you know stuff

Andrea Howe
Category : Weekly tips March 21, 2016
Why it’s a problem that you know stuff

This post is part of our Weekly Tips series. I grew up professionally in a world where knowing stuff was paramount (IT…

How neuroscience proves that emotions trump data

Andrea Howe
Category : Weekly tips March 14, 2016

This post is part of our Weekly Tips series.

It’s not new to any of us that decision-making—others’ or our own—isn’t the rational, logical process we all so desperately wish. “People buy with their hearts and rationalize with their heads” is an age-old sales adage.

How people *really* buy

Andrea Howe
Category : Weekly tips March 7, 2016

This post is part of our Weekly Tips series.

How people "really" buyI owe this tip to my co-author, Charlie Green, and the great thinking he’s done on how buyers actually buy professional services.


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