Foundations
Heber (pronounced EH-ver) and I met in 2010 when I led a Being a Trusted Advisor program for the team he works with. I was immediately struck by his candor, caring, and professionalism.
I began my Real People, Real Trust interview with Heber in the same way I’ve done in the past, asking, “What does it take to be a trusted advisor?” Heber’s immediate response was remarkably similar to Anna Dutton’s; he said, “Above all else, you need to be sincere and genuine.”
Heber continued, “That’s the only way you can create the right type of environment for a business relationship to prosper. You need to come with a pure intent to help others, and truly care about the person across from you.
“Secondly, don’t be afraid to bring emotions to the business environment. That’s a necessary element to create a certain level of intimacy—and by that I mean a sense of familiarity, closeness, and an understanding of each other. That way, not only do people see who you really are, but it makes it possible for you to ask the tough questions and deal with the tough stuff when it counts. If someone’s angry, you should be able to address that—as in, ‘What’s got you angry? I sense frustration.’ Sometimes people are afraid to explore this side of things. Validating other people is important. Sticking to the task only gets you so far.
“Those are your foundational pieces—the genuineness, the pure intent, and focusing on more than just the tasks at hand. And then you need to be able to consistently deliver whatever it is you’ve agreed upon, and bring something better for their business. That requires understanding what success is for them. And don’t forget about what you care about too. If it’s a one-way relationship it will never work.”
Fighting fires
During our conversation, I discovered that Heber was a firefighter and Emergency Medical Technician in a prior life—something I never would have guessed, having interacted with him exclusively in a corporate environment. I asked him what parallels he saw between the world of consulting and the business of saving lives.
“In the fire department, I really learned first-hand the importance of establishing an environment of trust. When you feel like you’re part of a family, then you don’t want to let the family down, and you genuinely care about people you’re helping. You’re taught how to bring the best of yourself every day. The consequences of failure are extreme—your team member or a citizen loses a life. There is an unwritten rule that you all go in and you all come out; you don’t leave anyone behind.
“Sure, the stakes are different in business—mistakes in the corporate world won’t cost a life, no matter what the pressures you may feel inwardly, and I remind my team of that every day. But I still live by all those principles: be of service and always give it your best.”
Surviving the heat
I asked Heber if he had a “proudest moment”—a time when he knew something important had shifted in a relationship.
“Once I turned a relationship from the individual being incredibly chastising and critical of everything—someone much more senior than me—to that person being a champion and educator. One day, after a series of interactions, I just had to lay it on the table. I said, ‘If you want to make me feel like sh** and perspire every time I talk to you, then you’re on target. But here’s the thing: I think I can learn from you. It’s true I don’t know everything, and we have a common goal of success with this project, so I need you to teach me instead of criticizing me.’ The person was taken by complete surprise and the relationship took a dramatic turn for the better. It was an intense moment. I ran out of deodorant. But I just had to say what was there.”
Heber then made a point to speak about taking responsibility for relationships gone wrong.
“When a relationship isn’t working, it’s easy to approach it from the perspective that you’re not doing anything and this person is beating you down. The question I always ask myself is, what am I doing to make the relationship better—or worse? What’s my piece to own? How have I let it fester? Holding yourself and others accountable are keys to relationships that work.”
Best advice: you snooze you lose
I asked Heber for his best advice for someone who’s trying to increase trust in a relationship.
“First, ask yourself why you want to improve the relationship with that person; what’s in it for you. Always ask why. If the answer is, ‘Because I need to make my numbers and have them sign on the dotted line,’ think again. Would you want someone to approach you that way? No. OK, then try again from a different perspective. Put yourself in their shoes.
“Most people have a gut feel for what others are thinking and feeling, they’ve just hit the snooze button on it. They don’t want to look at it—it’s too raw, too emotional, too difficult, so snooze it is. And then they’re surrounded by alarm clocks all on snooze. That’s not sustainable.
“This applies personally as well as professionally. If I ever hit the snooze button with my son, he tells me right away. Children have a magical way of reminding you straight out that you’ve hit snooze—‘You promised me we’d play soccer, Dad.’ ‘We’ll do it tomorrow.’ ‘That’s what you said yesterday, Dad.’
“So I do what I can to minimize how many snooze buttons I have in life.”
Warming the heart
Heber’s approach to building relationships reminds me of Heber: straight up, wise, humorous, warmhearted.
I don’t know about you, but I’m glad to have the Hebers of the world to keep me honest and out of danger.
Connect with Heber on LinkedIn.
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The Real People, Real Trust series offers an insider view into the challenges, successes, and make-it-or-break-it moments of people from all corners of the world who are leading with trust. Check out our prior posts: read about Chip Grizzard, a CEO You Should Know; Ralph Catillo: How One Account Executive Stands Apart; and Anna Dutton: A Fresh Perspective on Sales Operations.
Originally published by Trusted Advisor Associates.
Andrea Howe
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