What NOT to do when you think you’re being ghosted
This post is part of our Monthly-ish Tips series.
Sometimes you take a communication risk with clients and get rewarded with unexplained silence. For example, you might call for no other reason than to say hello, leave a message when they don’t answer, and then never hear back. So, what if anything should you do about that? In 2018 I wrote about an unconventional way to break the silence, then not long ago I was on the receiving end of a very similar strategy … and hated it. This post is dedicated to what I learned from this experience.