This post is part of our Weekly Tips series.

The Trust Equation is a deconstructive, analytical model of trustworthiness. It includes four variables: credibility, reliability, intimacy, and self-orientation.

When you increase credibility, reliability, and intimacy (the factors in the numerator) your trustworthiness increases. The flipside is that when you increase your level of self-orientation (the denominator), you decrease your trustworthiness.

Self-orientation is about focus. If your partner can say of you, “I trust that she cares about me and how this project will impact my career,” then your focus is on your partner, not on yourself, and your self-orientation is low. Paradoxically, self-awareness helps reduce self-orientation; the better you know your own fears and foibles, the more you can manage them and focus on others.

Bonus: Making it Real

This week, turn blind spots into insights. How?

See yourself as others do by seeking and integrating feedback. Bring to light aspects of yourself that are hidden from you but apparent to others. Ask three trusted colleagues to tell you what they know about you that they wish you knew about you. (Note: you might be surprised—and pleased—with the results.)

Learn More


The following two tabs change content below.

Andrea Howe

As the founder of The Get Real Project, I am the steward of our vision and our service offerings, as well as a workshop leader and keynote speaker. Above all else, I am an entrepreneur on a mission: to kick conventional business wisdom to the curb and transform how people work together as a result. I am also the co-author, with Charles H. Green, of The Trusted Advisor Fieldbook (Wiley, 2012).