Jack Welch and the feminine edge

A few months ago I was leading a day-long program on trust-based selling to 26 men and women at a global market intelligence firm. We were knee-deep in a conversation about empathetic listening as a primary driver of influence. Listening with empathy is how you earn the right to be right, not to mention how you learn what is deeply valued by the person you want to influence—while building a whole lot of trust in the process.