Whose shoulders does it stand on? The book’s pedigree begins with the classic The Trusted Advisor, by Charlie with esteemed co-authors David Maister and Rob Galford in 2000. In 2005, Charlie wrote Trust-based Selling, which squared the circle of trust and sales.
What’s up with the leadership emphasis? Since 2000, the world has gotten flat, connected and linked—trust drives success. The relevance of trust to leadership has increased 470% (our subjective estimate). We connect the dots.
What’s new? Material on creating a trust-based culture; networking; risk-taking; selling to the C-suite; rapid trust creation; leadership. And more.
Why a “fieldbook”? It’s practical, tactical. Loaded with how-to’s. Deals with the nitty-gritty of situations from business development to dealing with untrustworthy partners. It has so many lists it has a list of lists.
Who likes it? Tom Peters, David Maister, Chris Brogan, Neil Rackham, Jim Quigley, and more…
Find out more
We want to make it easy for you. You can:
- Read the first chapter for free
- Read six eBook distillations, for free
- And if you just can’t wait, order it now on Amazon, Barnes & Noble and 800 CEO Read.
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Originally published by Trusted Advisor Associates and co-authored by Charles H. Green of Trusted Advisor Associates.
Andrea Howe
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