Tag : trust quotient

The rub of reliability (and why I’ll bet good money you’re not as reliable as you think)

The rub of reliability (and why I’ll bet good money you’re not as reliable as you think)

This post is part of our Weekly-ish Tips series.

Of the 200,000+ people who have taken Trusted Advisor Associates’ online Trust Quotient™ self-assessment (TQ for short) they rate their own reliability higher than any of the other three variables of the trust equation (and nearly 21% higher than intimacy). Unfortunately, few of us are as good as we think for reasons I will reveal in short order.

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Are you as credible as you think? Probably not.

There are lots of ways to build trust with others (four, by our count) and Credibility is a big one. In our Trust Quotient research, Credibility shows up as second only to Reliability as the most favored way to build trust. (‘Most favored’ doesn’t mean ‘most effective,’ but that’s another blog, another day.)

This makes sense, given the emphasis that most business people naturally place on increasing trustworthiness by demonstrating credentials, experience, and know-how. Read more


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