A word to the wise about adjusting your fees after your quote

This post is part of our Monthly-ish Tips series.

My spouse and I were recently on the hunt for a favorite electrician for house stuff—one that would finally be our “go to” to call on, after having tried several. This one came so close. And then they made a trust-related mistake that had nothing to do with the quality of their work. I recognize the mistake as one that a lot of sellers make, especially in professional services. Do you?

Four essential factors for building trust with sophisticated buyers, part 1

Here’s something I’ve learned about sales professionals in the years I’ve been leading training programs: they’re avid learners in hot pursuit of excellence. And for the best of the best, “excellence” is determined not by numbers, but by the difference they make. Use this four-part checklist to gain insight into ways to raise your game.