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Why SELL Is Not a Four letter Word



The word ’sell’ has a negative cultural connotation—sorry, sales folk, but you know it’s true. This is particularly problematic for providers of complex B2B goods and services. Yet you must sell. How to integrate integrity and professionalism with the real need to sell?

Charles H Green, founder of Trusted Advisor Associates, will present the solution to this dilemma – trust-based selling. It is not an oxymoron. Better yet, the best selling is 100% consistent with the professionalism, integrity and ethical standards you already believe in.

Learn:

Why most approaches to sales are inherently anti-trust
Why trust-based selling actually leads to better sales results
A number of specific tools and tactics to integrate trust into your sales – now.

 
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Contact us | Subscribe
  • Home
  • Why Get Real
    • Consult better
    • Sell more
    • Be a trusted advisor
    • The bigger picture
    • On a more personal note
  • How we help you
    • Signature programs
      • Being a Trusted Advisor
      • Trust-Based Selling
      • Trust-Based Consulting
      • Improv-ing Relationships
    • How we deliver
      • Workshops
      • Trusted Advisor 24×7: The Video Series
      • Webinars
      • Diagnostics
      • Coaching and follow-up
      • Keynotes
  • Who we are
    • Our stand for Racial Justice
    • Our team
      • Andrea Howe
      • Barb Dammann
      • Cary Paul
      • Cate Gregory
      • Craig Choffe
      • Deeann Harper
      • Katya Staples
      • Matt Swayhoover
      • Mike Hutchins
      • Noelle Mykolenko
      • Philipia Hillman
      • Shawn Westfall
      • Tracey DelCamp
      • Wade Forbes
    • Our friends at Trusted Advisor Associates
    • The Get Real manifesto
    • Our Unconventional Annual Report
  • Our clients
    • Real client stories
      • Not your typical sales training
      • Engineers … performing improv?
    • Should you hire us?
  • Real resources
    • The Trusted Advisor Fieldbook
    • Trusted Advisor 24×7: The Video Series
    • Weekly Tips Archive
    • Webinars
    • Downloads
    • eBooks
    • Podcasts
    • Videos
  • Andrea Howe
    • Books
    • Speaking
    • Client buzz
  • Blog
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