Business people want speakers to motivate their staff with pep talks on innovation, creativity, and change. Thought leader Brené Brown upends that approach by making a case for being—gasp—vulnerable.

Brene’s years of study show vulnerability (the “V” word, which I wrote about on forbes.com) is the key to making progress in our business and personal lives.

Today’s Real Moment features Brene’s 24-minute TED lecture in which she acknowledges that it goes against modern society’s grain to show anyone weakness, ignorance or doubt. (If you don’t have 24 minutes, watch the first 2:30.) Then she asserts that admitting we’re not perfect, we don’t have all the answers, and we can’t do it ourselves are the very things that allow space for something new to be born.  And she channels Teddy Roosevelt whose “Man in the Arena” speech underscores that you can’t wait till you’re bulletproof before you step into the fray.

When you have those real moments—those “this is who I am and how it is” moments—you’re actually becoming more trustworthy. In the parlance of the trust equation, being vulnerable is a trust trifecta: you’re simultaneously improving your scores on credibility, intimacy, and self-orientation.

So there you have it: three good reasons to let them see you sweat.

[Tweet “@ProjectGetReal Tip: Being vulnerable pays off both personally and professionally. http://goo.gl/5lserx @AndreaPHowe #getreal”]

 

 

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Andrea Howe

As the founder of The Get Real Project, I am the steward of our vision and our service offerings, as well as a workshop leader and keynote speaker. Above all else, I am an entrepreneur on a mission: to kick conventional business wisdom to the curb and transform how people work together as a result. I am also the co-author, with Charles H. Green, of The Trusted Advisor Fieldbook (Wiley, 2012).