Is it better to be a competent jerk or a lovable fool?

Andrea Howe
Category : Weekly tips January 16, 2018

This post is part of our Weekly Tips series.

Most Weekly Tips readers know that your expertise is not enough to reach the levels of success you desire; your clients’ experience of you matters, too. What you might not realize is just how much it matters—backed by a study reported in Harvard Business Review (HBR) that I recently reconnected with and that provides fascinating insight.

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