Why “one of the most common closes used” is also one of the worst

Andrea Howe
Category : Weekly tips October 31, 2017

This post is part of our Weekly Tips series.

I was shopping for a Halloween costume the other day and I was reminded of a big sales no-no in the process—that is, if you want to sell the trust-based way. And while my experience was in the realm of retail, it’s also a cautionary tale for anyone in professional services.

Contact us | Subscribe