Easy BD served up as humble pie

Andrea Howe
Category : Weekly tips February 27, 2017

This post is part of our Weekly Tips series.

I led a 30-minute webinar a couple of months ago. Attendees were global alumni from a consultancy that has hosted a series of my Trust-Based Business Development programs. The goal: boost everyone’s BD efforts over a 30-day period by issuing a “Monday Morning Promise Challenge.” The unexpected result: Me re-learning some of my own lessons about easy BD.

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